© UNIVERSAL MUSIC AB (SWEDEN). ALL RIGHTS RESERVED.
SADDER BADDER COOLER
TOVE LO’S ANIMATED MUSIC VIDEO
DIRECTION | ART DIRECTION | CHARACTER DESIGN | ANIMATION | COMPOSITING | FINAL EDITING
CLIENT: DREAM BEAR | UNIVERSAL MUSIC AB (SWEDEN)
CAPTURING TOVE LO'S ESSENCE IN ANIMATION: A DISNEY-STYLE JOURNEY
Delve into the creative process behind animating Tove Lo for her 'Sadder Badder Cooler' music video. Discover how we merged her distinctive likeness with a captivating Disney-esque aesthetic, bringing a unique and playful energy to the animation.
CHARACTER DESIGN
One of the biggest challenges we faced in Sadder Badder Cooler was the design of Tove as an animated character. We had to keep her likeness while maintaining that "Disney-style" appeal. Here are some explorations and the final character turnaround for animation.
