The challenge with this branded content, first of its kind in Colombia, was to invite family audiences to consume more eggs, and to explain its multiple benefits in a fun and entertaining way. That is how we came up with the idea of telling the story of Fritta, Lisa and Albúmino, three young superhero-eggs and their mentor, Lúcido Huevo, who have the mission of defending Kitchen City from The Toxic Squad.

Who knew that eating eggs could be such a fun adventure?