SADDER BADDER COOLER
tove lo’s animated music video
direction | art direction | character design | animation | compositing | final editing
CLIENT: dream bear | universal music ab (sweden)
cHARACTER DESIGN
One of the biggest challenges we faced in Sadder Badder Cooler was the design of Tove as an animated character. We had to keep her likeness while maintaining that "Disney -style" appeal. Here are some explorations and the final character turnaround for animation.
© universal music ab (sweden). ALL RIGHTS RESERVED.
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